Visual content strategy and storytelling for B2B campaigns

Think about your most treasured memories. The best advice you've ever been given. The greatest night of your life. Think about what unites them all. 

Your memory of each is a story, a story you tell yourself over and over, until it becomes powerful enough to change the way you behave.  

Now imagine being able to grab hold of that unifying quality, that narrative, and transform it into the bedrock of your communications campaigns. What if you could tell a story with visual content that truly communicates the essence of your brand in a way that genuinely resonates with your audience?

On February 21, at Pitch Consultants in Birmingham, you have the chance to be told a story that will allow you to do just that. You are invited to 'Visual content strategy and storytelling for B2B campaigns', an event organised by the CIPR Midlands, featuring leading speakers from Black Cliff Media and Red Lorry, Yellow Lorry. 

"B2B businesses often struggle to tell their story in a way that their target market can understand. To do it well, it’s vital to develop consistent, concise and engaging communications about who you are, what you do and why anyone should care," Hannah Patel, Red Lorry, Yellow Lorry.

At the event, two specialist B2B communications consultancies, will share their experience and tips, to help you:

  • Cut through the noise of a crowded market, to differentiate your business, or your clients, from the competition 
  • Engage media and business decision makers, to increase your brand awareness
  • Better link marketing and sales, to grow your business
  • Understand the difference between strategy and trends
  • Take advantage of the the power of authenticity
  • Attract new audiences with new media
  • Make LinkedIn a core part of your visual campaign 
  • Segment your audience and distribute your content in the best way possible

Meet the speakers 

Edward Loades: With a background in television and digital media, Edward (managing partner at Coventry based Black Cliff Media) is a seasoned speaker on all things content marketing. Black Cliff Media specialises in content creation for tech and IT companies, inlcuding Majenta Solutions, T-Systems, Deutsche Telekom, Gartner and Aruba Cloud. From Video to VR, podcasts to infographics, he will examine what is hot and what is not - and how best to use content to your brand’s advantage.

Hannah Patel: Hannah joined Red Lorry Yellow Lorry in 2010 and is the director of the Lorries’ London office. Hannah leads partnerships with the firm’s technology clients - including LogMeIn, Sage, ConsenSys and XMOS. She has extensive experience developing and implementing communications strategy across EMEA. She also makes a blinding cup of tea!

This event is worth five CIPR CPD points. Refreshments and snacks will be provided and parking is plentiful in the area.