The CIPR Specialist Certificate (Internal Communication) will give you a detailed introduction to PR and enable you to develop the knowledge and skills to progress in a career in PR. You will be introduced to the key concepts, theories, techniques and skills needed to operate effectively as an internal communicator.
The syllabus is taught and assessed at the same level as a Foundation degree.
What do I learn and how is it assessed?
You will consider topics such as:
- The link between internal communication and employee engagement
- How internal communication can help organisations meet strategic objectives
- Researching, creating and curating content that has impact using a range of channels.
This qualification comprises one written assessment: a practical task that involves planning and developing internal communication activity and content.
Who's it for and what are the enrolment criteria?
This course is suitable if you are in the first few years of your internal communication career, are considering a career in internal communication or are working in a related field (e.g. media relations, event management, CSR or public affairs).
You qualify for the Specialist Certificate (Internal Communications) if you hold 1 or more of the following:
- CIPR Foundation
- any UK recognised degree
- 2 years' relevant full-time employment in public relations (or related sectors, e.g. marketing, journalism) and 5 GCSEs at grade 5 or above, 1 of which must be in the English language*
- LCCIEB Group Diploma in PR and 1 years' experience in PR
Relevant experience should include at least 50% of the following:
- writing press releases
- internal and external communications, including social media
- media relations
- event organisation
- managing press launches
- If you don't have sufficient experience in these areas, the Foundation would be a better starting point for you.
* Those whose first language is not English must be able to demonstrate proficiency in the language – spoken and written – to an International Language Testing System (IELTS) band score of 6.5 or equivalent.
How long does it take?
Timetables vary depending on which teaching centre you study with but all centres provide 20 hours of tuition.
There are 4 assessment sessions per year. Depending on when you enrol on to the qualification you could qualify in as little as 6 to 8 months.
As well as the tuition time, you'll need to set aside approximately 4 to 6 hours per week for self-study. This might increase as you work towards submitting your assessments.