Toolkits and best practice guides

The following resources are available to steer you on best practice.

Downloading and recording your learning from any of our best practice guides or toolkits is worth 5 CIPR CPD points, don't forget to log them.

Toolkits and best practice guides

  • Open Data best practice (PDF)
  • Inclusive Communications (PDF)
    This document, produced by the Department for Work & Pensions and the CIPR, is intended to give public relations practitioners insight into delivering inclusive and diverse communications. The guidance covers advice on appropriate and inclusive language, producing accessible formats, issues concerning legality, and general tips on delivering inclusive and diverse communications.

  • Mobile & Public Relations (PDF)

  • Flexible Working and Public Relations (PDF)
  • Google Analytics  (PDF)
    This document, written by CIPR Trainer Andrew Smith MCIPR, is intended to give public relations practitioners insight into how Google Analytics can be used as a broad-based measurement platform to help better demonstrate the value of PR and communications activity.

  • Innovation and Creativity (via our Skills hub)

  • Environmental Sustainability (PDF)
    This guide is designed as a point of reference for those practitioners that are undertaking communications around this area not just in the corporate world but in government, NGOs and pressure groups.

  • Intellectual Property Rights (PDF)
    New developments in technology mean that others can copy and republish material at the click of a mouse. Intellectual property legislation has struggled to keep up with the online world but it is not always clear what is legal and what is not. This guide helps PR practitioners make informed decisions about the use and abuse of intellectual property rights.

  • Media Spamming Charter (PDF)
    This guide is designed as a point of reference for practitioners who work with journalists and bloggers.

  • Reputation and the Board (PDF)
    This guide has been developed to help directors and senior PR professionals consider how reputation management can be integrated into strategic planning and decision-making and to explain why reputation is a matter for the board, not just in times of crisis, but as part of its ongoing activities.

  • Social Media (PDF)
    This guide highlights core principles, best practice and legal considerations to take into account when crafting and implementing a communications campaign that includes social media in the United Kingdom.

  • Social Media Monitoring (PDF)

Got an idea for a future best practice guide?

If there are other topics you would like to see covered in a CIPR guide or if you would like to write a guide, please email CIPR PR Manager Koray Camgoz at korayc@cipr.co.uk.